As the port sponsor of the much loved and eagerly anticipated Tall Ships event, the UK’s largest listed residential landlord will be closely involved in all publicity and marketing leading up to and during the Race, including high-profile city-wide branding.The company, founded in 1912, specialises in regulated and life tenancies, residential developments and fund and property management.
Grainger Trust owns a residential portfolio of 12,000 units across the UK, with total property assets of £1.3 billion and had the best performing share price in the real estate sector in 2003.
Grainger Trust will work closely with Newcastle Gateshead Initiative which is responsible for the PR and marketing campaigns surrounding the event.
Mandy Kinnear of Grainger Trust said: "As a company with its headquarters in the North East we couldn't resist the opportunity to become part of an event which means so much to so many people across the region. We are heavily involved in a number of regeneration projects around the area and are firmly committed to supporting arts and culture as part of this. The Tall Ships' Race will provide a great window to showcase the north east and the cultural diversity that lies at its heart.”
Phil Payne, Tall Ships Manager for Newcastle City Council, said: "We are delighted to welcome Grainger Trust on board and look forward to working closely with them now that the real countdown to the Race arriving in the city is getting underway."
Grainger Trust signed the deal aboard The James Cook, one of the North East based ships taking part in the 2005 Races.
For further information about Grainger Trust please visit
www.graingertrust.co.uk
